The Greater Brownsville Incentives Corportation Welcomes Marcela Sáenz as New Director of Marketing & Ccommunications

November 27, 2024

Marcela Sáenz, Director of Marketing & Communications Greater Brownsville Incentives Corporation

The Greater Brownsville Incentives Corporation (GBIC) is excited to announce the appointment of Marcela Sáenz as its new Director of Marketing and Communications. In this role, Marcela will enhance GBIC’s efforts to showcase the region’s potential, engaging partners and stakeholders while promoting the organization’s initiatives to drive economic development in the southernmost region of Texas.

“I’m thrilled to join GBIC at such an exciting time for Brownsville,” said Marcela Sáenz. “The city is at a pivotal moment of growth, and I am thrilled to be part of this incredible journey. Together, we will build on the great work already underway and continue to position Brownsville as a thriving hub for innovation and business opportunities.”

“Marcela will be key in providing community awareness in regards to economic development as well as developing national and international marketing campaigns to promote Brownsville for inbound investment,” said Gilberto Salinas, CEO of the GBIC. “She’ll be shaping the way we share our story.”

Marcela brings extensive experience in community development, where she spearheaded the creation, implementation, and evaluation of comprehensive marketing, communications, and public relations strategies. Her expertise in storytelling and stakeholder engagement will support GBIC’s efforts to attract investment that generates job opportunities for Brownsville residents and strengthens the local economy.

GBIC is committed to fostering economic development in Brownsville and the surrounding region by empowering a skilled workforce, driving innovation, and collaborating with regional and international partners. The organization focuses on initiatives that enhance workforce training, and support advancements in manufacturing and technology.